In health care the focus at present lies on cost control and efficiency. This is understandable due to the raising costs of health care combined with the aging population. The danger in this model is that the client is seen as an object instead of a human being with relational needs. There is an increasing gap in vision and communication between management and health care professionals. This gap puts pressure on healthcare professionals and negatively affects their motivation and the quality of their work. This problem is currently being faced in nursing homes in the Netherlands. At the same time, there is also a shortage of medical specialists in geriatrics. It is clear that the present model of nursing home care is no longer functioning adequately. This initiative aims at establishing a nursing home care organization in which elderly people’s holistic needs are addressed and met.

The first steps of this project involve bringing together initiators, a business plan, and the creation of a relevant support and knowledge network. This step will require a budget of 25.000 €,  to be acquired before the end of 2012.